EUROPEAN COMMERCE & DISTRIBUTION

From product to customer. Across Europe.

STR Entertainment is a European sales, distribution and fulfilment partner. We purchase products from brands and suppliers and sell them through our established connections and contractual relationships with major marketplaces, retailers and wholesalers across Europe, covering both physical and online sales channels.

We buy through
our accounts
We sell through
B2B contracts
Daily delivery
across Europe
Products from Brands &
suppliers
STR ENTERTAINMENT
MMarketplaces
RRetail
BB2B partners
CConsumers

One partner for European commerce

Marketplace distribution Wholesale Retail Fulfilment

WHO WE WORK WITH

Two sides of one European distribution network.

STR connects supply and demand. We purchase from brands and suppliers, then sell to marketplaces, retailers and wholesalers across Europe.

FOR BRANDS & SUPPLIERS

Reach more European sales channels.

STR purchases products from brands and suppliers and brings them to market through established marketplace, retail and wholesale relationships. Partners can also use our listing, marketplace execution and fulfilment services.

Explore supplier solutions
FOR RETAILERS & WHOLESALERS

Source products through STR.

Physical stores, online retailers and wholesalers can source products from STR across multiple categories, supported by European distribution, dependable supply and daily delivery.

Explore product categories

PRODUCT CATEGORIES

A distribution platform across multiple categories.

From music, vinyl and CDs to books, workwear, games, toys, collectibles, merchandise and beauty, STR connects established product categories with European marketplaces, physical and online retailers, and wholesalers.

MUSIC

Music, Vinyl & CD

PUBLISHING

Books

PROFESSIONAL

Workwear

INTERACTIVE

Games

LEISURE

Toys, Collectibles & Merchandise

LIFESTYLE

Beauty & Personal Care

A DIFFERENT DISTRIBUTION MODEL

We do more than move boxes.

STR combines commercial access, purchasing, marketplace execution and fulfilment in one operating model. You choose where our role begins and how far it goes.

BRANDS & SUPPLIERS

Your products. Your ambition.

From a focused pilot range to a complete catalogue.

STR ENTERTAINMENT

We buy. We sell. We connect.

Our accounts, contracts and IT connections.

EUROPEAN REACH

Marketplaces, retail & B2B.

Online and offline routes to the customer.

TWO WAYS TO WORK WITH STR

Choose the model that fits your business.

SELL THROUGH STR

No marketplace account required.

We purchase your products and sell them through our B2B marketplace accounts and contracts. You benefit from our access, IT connections, European coverage and negotiated rates.

USE YOUR OWN ACCOUNTS

Keep your accounts. Use our execution.

If you already have marketplace accounts, STR can manage the listings and fulfil your orders from our European operation.

SOLUTIONS

One platform.
Multiple ways to work.

Start with the capability you need today. Add commerce, channels or operations as your European business grows.

Commerce & distribution

STR purchases your products and resells them through our contracted access to major marketplaces, retailers and wholesalers. Your company does not need its own marketplace account.

  • We buy and sell through our channel accounts
  • Direct B2B marketplace contracts
  • Daily distribution across Europe

Marketplace execution

Already selling through your own marketplace accounts? STR can manage your product listings, content, fulfilment and returns through our established IT connections.

  • Catalogue onboarding
  • Listing and content optimisation
  • Order and returns management

Fulfilment & 3PL

Use our warehouse, European carrier coverage and negotiated rates independently or as part of the complete STR commerce model.

  • Storage, pick and pack
  • B2B and B2C fulfilment
  • Daily delivery throughout Europe

HOW WE WORK

Built to start practical. Designed to scale.

We start with the products, channels and operating model that fit your business. Once the process is proven, we expand the catalogue and European coverage.

Discuss a market test
  1. Trial

    Define products, channels and responsibilities.

  2. Launch

    Connect data, stock and commercial execution.

  3. Scale

    Expand catalogue, countries and channel coverage.

EUROPEAN CHANNEL ACCESS

Online and offline. B2B and B2C.

STR holds the B2B contracts and IT connections required to buy and sell through major European marketplaces. Brands and suppliers can use our accounts, coverage and rates without opening marketplace accounts of their own.

CONTRACTED ACCESS Established access.
One integrated route.

Our contracts, connections and European distribution network.

Amazon Europe
Bol NL & BE
A broad network of additional marketplaces
Retail partners across Europe
Wholesale customers throughout Europe

INFRASTRUCTURE AT SCALE

Commercial reach backed by real operations.

2.7Mitems available
in our feed
Dailydelivery throughout
Europe
360°from marketplace listing
to returns

WHY STR

One partner.
Full commercial control.

From our operation in Almere, STR connects brands and suppliers with marketplaces, physical and online retailers, and wholesalers throughout Europe. We combine commercial reach with the systems and fulfilment operation needed to deliver every day.

We can take commercial ownership

STR purchases stock and sells through its own B2B channel contracts.

We combine sales, IT and operations

Marketplace access, system connections, distribution and fulfilment work as one model.

We adapt the model to the partner

Purchase, consignment, fulfilment only or a combined growth model.

PARTNER WITH STR

Ready to reach more of Europe?

Let's define the right commercial and operational route for your products.

Start the conversation
STR Entertainment premises in Almere Logistics vehicles at the STR Entertainment facility STR Entertainment entrance sign at Koperstraat 42